You’ve learned about SEO. You’re convinced SEO works adequately for kinds of internet business. Everything you probably wonder is why it’s so powerful.
That’s why I wrote this report – to show you not one, not five, not ten… but twenty-nine different reasons to buy
SEO. To see why SEO is indeed powerful. To spotlight the role it may play in marketing and communicating.
A couple of weeks ago, Online Search Engine Land carried my article regarding the difficulty of pricing Search engine optimization services and it got lots of positive response.
People reached by helping cover their new questions, and shared challenges they faced along the SEO sales process, because they struggled to convince internal managers and CEOs about value of optimizing for search engines, and getting these people to expand their marketing budgets for SEO.
Those questions and issues are addressed on this page – beginning with one of the most compelling good reason that buying affordable search engine optimization company is certainly advisable.
1. SEO Is Not A Cost But A Good Investment
A great investment having a high return. By tying in SEO to Web analytics data, you could observe certain keywords having great conversion rates that you rank only on page #2 on bing and realize that you’re leaving money the table.
Lifting your rank to the top 3 spots on the 1st page, where most clicks go, provides a huge return on your modest investment into SEO. It’s why SEO is likened to investing in real-estate – the returns might be truly stupendous once you get it right.
2. SEO Turns The Spotlight On The Sales Rockstar
Ponder over it. It’s open 1 week per week, all through the year, rather than calls in sick or reports late to work. It can whatever it’s told to perform, and pulls in sales, leads and opt-ins like clockwork. Your site is your ‘perfect employee’, multitasking effectively, tackling a huge number of prospects simultaneously, and just limited with what you ask than it.
Search engine optimization lavishes attention on your sales rock-star, generating the best performance by providing it the right emphasis and concentration in your marketing arsenal.
3. SEO Is An Important Component Of Your Marketing Mix
If you’ve read my other posts here on Search Engine Land, you’ll know already that I’m clear about the necessity of SEO for marketing any business. SEO is definitely the master with regards to pulling in prospects, and will help boost conversions too.
However I also assume that SEO is just not the only game around town! SEO alone cannot help you reach your highest marketing potential. Social websites, branding and other marketing strategies segue into and complement SEO, the combination strengthening and reinforcing each element to increase your organization exponentially… faster.
Being a manager or CEO then, your challenge isn’t about picking one over another, but just how best to intelligently integrate SEO in your marketing mix to reap rich rewards.
And that’s why this isn’t a ‘battle between marketers’, with specialists in each branch looking to out-sell another to their clients, but instead an opportunity for collaboration and partnership in leading a business manager or CEO for the right blend of marketing services – including SEO – that may bring the best cumulative benefit.
Rather than always “giving customers whatever they want”, it’s time and energy to face the reality that, often, clients do not know how to select from the diverse options at their disposal.
As professionals, marketers and SEO consultants must not be dismissive or misleading about other specialties than their own personal, but instead help clients build the right foundation, mix and plan, then guide them to effectively implement and manage the most cost effective, high-return strategies and tactics which can be aligned using their overall business goals.
An element of the responsibility professional marketers share is always to steer clients clear of danger, or stop them from embracing populist tactics that can actually turn into a quagmire in which their business gets stuck, or quicksand into which it gradually sinks without having a trace. In my opinion, ‘not telling the full truth’ is the just like ‘lying’. This approach may not work with every company. Some might even frown in your wish to step outside your scope and field of know-how.
But for small and medium businesses and initiate ups, by adopting this kind of advisory/consultative role and offering professional advice, reaching out a helping hand to provide “business development” advice, and showing rock-solid proof to support your offerings, prices and advice, you are able to significantly help in building trust. At that point, clients will likely be ready to follow you, even though you may suggest an approach that points in another direction than they believed is the right choice.
It bears to keep in mind that customers are buying a consultant’s expertise only because they don’t already have it themselves, and thus they may be (logically) unable to request for the “perfect offer”. Selling them whatever they require is often not within their best interests. And this is simply as true for big brands with internal staff since it is for smaller businesses.
4. SEO Impacts The Research/Buying Cycle
SEO will increase your profits without proportionately upping your marketing costs, thereby growing profits exponentially as well as over time. SEO can further your entire business goals in a better ROI than many other comparable kinds of website marketing because of this fundamental effect of better conversions and much more sales at little incremental cost.
Assuming that everybody has heard about your brand or thinks that you’re the right spot to acquire could be a very costly mistake. Everyone is constantly researching good deals, and therefore are making use of the social-driven Web for price comparisons. And cost conscious shopping behavior is far more common in tough financial times, when consumers spend their money more cautiously.
SEO plays a crucial role in this research and purchasing cycle. It’s similar to a prospect magnet, attracting potential buyers to your site through critical and relevant search phrases ranked high in search engines like yahoo where searchers already are trying to find specifics of them. It’s about being where your customers are, and directing them towards solutions you offer them.
5. SEO Prices Are Variable
Pricing Search engine optimization services is tough (even though believe that it’s rather easy, as you have seen through the discussion around my earlier post titled, How Much Does SEO Cost?).
You can find no universal standards by which you may fix a ‘rate card’ for Search engine optimization services. Keyword analysis, link building and other SEO activities are unique, customized and tailored differently for specific situations. And even among SEO providers, there is a broad range in quality. There are actually seasoned professionals and there are scammers, amateurs and ignorant practitioners.
But since the person in command of your company’s SEO, you are the most ‘dangerous’ person involved… because the responsibility to your choices rests on the shoulders! Before you select the cheapest or most expensive proposal, the limited or more comprehensive one, usually the one from experienced pros versus a search engine optimization-savvy cousin or friend, make sure you read How Much Does SEO Cost? to learn the nuances and nitty gritty details.
As being a specialized service, SEO involves teams of people working behind the scenes. Giving them a compact budget practically ties their hands, and also you cannot expect stellar comes from dexnpky85 restrained effort.
Should you be not yet convinced about the synergies involved and the way these facets interact together, then don’t hesitate to ask for an SEO pre-analysis, even if this means paying a modest fee because of it. That’s a good investment and worth more if this convinces you in regards to the real value in adopting a search engine optimisation strategy.
Misconceptions about SEO abound, and this excellent book called “The Art of SEO” has truly great examples. Some popular myths include:
SEO goals (“we’ll build you 100 links per month”) matter more than business goals (“we’ll improve your profits by 5%”).
SEO exists in a vacuum and doesn’t integrate with some other aspects of the enterprise.
SEO techniques are better implemented on marketing concepts and product titles, no matter search volumes and popularity.
SEO activities might be conducted without need for co-ordination and oversight by a supervisor.
Leave SEO to the developers (“Trust them, everything is going to be ok!”).
There are several more from the article, 24 Methods To Make Life Hard To Your SEO Team.
6. SEO Is Never Very Costly!
Nowhere else in marketing could it be likely to repay when you are a contrarian just like selecting the best Search engine optimization company. In comparing several companies, you’re often tempted to pick the lowest priced pitch, although it may actually be described as a smart option to pick the most expensive one!
How? SEO is just not an expense. It’s an investment. And even when the highest priced Seo firm charges you double the amount because the rest, as being a marketing manager or decision maker, you must look deeper into why they may be so expensive. The thing that makes them so confident regarding pitch you having an offer others would toss in to the dust-bin with no second thought?
In case the more costly Seo firm can help you reach your financial goals and growth targets by 50 % enough time at twice the purchase price, could it be really ‘expensive’? Let’s say I offer to spend you $4 for every single dollar you provide me, how much cash do you produce today, assuming you’re convinced I won’t take your money and try to escape?
That’s where SEO pre-analysis will help. In case the study proves that your industry is sufficient to operate a vehicle enough volume, the competition is weak enough for you to fight and win, along with your knowledge about SEO consultants and SEO firms after a while shows that you are acquiring a larger quantity of targeted prospects using their efforts. If it traffic converts with a high rate into sales and profit, then this influence on your organization out of this SEO campaign will be accountable for well over “4 dollars for one” with time.
Are you ready, then, to step back and take a harder check out the allocation of your respective marketing budget? Should you be looking to reap the possibility of SEO, and grab the low hanging fruit in your own easy reach?
This isn’t an emotional decision. It’s according to logic and hard data. ‘Costly’ SEO is a lot like buying a car. How come a Ferrari cost greater than a VW Beetle? There are lots of good reasons and other ones relate to SEO.
7. SEO Isn’t Icing About The Cake – It’s An Important Ingredient
Ok, since you’ve spent lots of money in your new website (and it looks great!), the very last thing you would like is to hear a consultant who asks you to invest more money being visible on search engine listings.
But Google needs assistance in understanding your organization. SEO that’s effectively woven to your site’s DNA can help showcase your business on search engines like google in the best possible light.
For an SEO consultant, I become called in by companies that have built a “state of art” website and need SEO slapped onto it. But that isn’t the way it works. You don’t bake your cake first, and then pour beaten eggs over it, or sprinkle sugar at the top. No. You mix those ingredients in with the batter itself.
Taking SEO into consideration even while planning your internet site structure, content management system (CMS), URL syntax, and Website design gives the greatest results for your business. It can help you map old URLs to new ones, tailor your landing pages to user intent, lead prospects along a ‘buying slope’ and preserve old rankings that took numerous years of try to achieve.
While a search engine marketing consultant can assist you (a lot) even when you were only available in an unacceptable order, it should take more hours, more effort, more cash, and several major restructuring work to obtain it done down the road.