We can’t stress enough the value of a well written press release. While you are writing your press release, keep your target market in mind. At the same time, remember that part of your audience will likely be an editor, reporter or journalist. This is very important as these are the individuals who if they like your story, will publish it offering you another arm of exposure.
Ensure that the first paragraph of your own press release answers the key questions including Who, What, When Where and Why. You may have one sentence to not loose the editor/journalist.
The information inside your press release should be accurate, easily readable and to the stage. A highly written press release fails to need to be a novel. Remember the point of a press release is always to entice the reader or journalist to contact you for further information. You do not need to inform your Companies entire life history. In fact, shorter press announcements (usually between 175 – 300 words) have a tendency to receive more exposure, if written well. Why? Because many trade publication journalists could be searching for a short informative bit of information to fill a place inside a magazine, paper or web site. Perhaps you have seen short snip-its inside the side of any magazine, or down the side from the page on a website. Guess in which the information comes from.
A carefully written and informative press release will make sure you capture your eyes of journalists. Ensure you invest some time, and edit your release carefully. Section 2 – Usually Do Not Embellish or Exaggerate Your Press Release Grammar. As we know already a properly written press release, with perfect timing will provide you with the exposure most people are looking and longing for.
Now that you have written your press release, submitted it for distribution and they are receiving phone calls and emails about it, you will no doubt get some inquiries to be answered.
Should your press release is written with embellishments, you may quickly lose credibility. Remember, that this lack of credibility will even carry over to future press announcements. Journalists will remember a source. They are going to remember a reputation. They are going to remember a web site. If you leave a poor taste inside their mouth, they will likely keep this in mind experience. This means the next time you submit a press release, which can be accurate the 2nd time around, is definitely not checked out by way of a journalist that remembers you as someone that will embellish a narrative. Do not embellish or exaggerate your press release.
Ensure if you work with facts and figures to boost your story, that you provide causes of these numbers where you can. The reason for this really is simple. It adds credibility. If you publish figures or information, however the information and facts are accurate, people could go using the theory “it should be to good to be real”. Again, although completely innocent, can result in appear stretching the truth. And again, this will cause your press release possibly being overlooked down the road.
If the details are true, and also you cannot back it up, when possible go conservative and tell them when they contact you. This may not really be possible, but bear in mind, you do not want to turn a journalist/editor off.
Section 3 – Grammar Please be sure that your press release has been read, edited and re-read before submission. A poorly written press release will certainly be a really quick switch off for just about any journalist or editor. A poorly written press release may also be a poor reflection for just about any Company.
By doing so, it is possible to trap any grammatical errors. Although the best writers will occasionally miss grammatical errors or typos, through making sure you read, edit and re-read your press release, you drastically decrease the opportunity for error.
Print your press release. By printing your press release and reading a paper copy, you will probably catch any errors. This is effective for press announcements that could be a bit on the longer side.
Perhaps possess a coworker or friend review your press release. Sometimes another list of eyes may catch an error. While you might have read and re-read your work, sometimes when you are extremely focused, you may tune a mistake out.
Hold off until the morning and re-read your press release. You would probably not believe just what a difference a night of sleep can perform for you personally when you find yourself writing. When your bright and fresh, re-read your press release to make sure that it is exactly how you would like it.
If everything reads well and there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire is currently using a number of editors so that you can provide you with the writing service or editing service for the press release. Although this feature is not really currently available, we have been working on this for you.
Section 4 – How Many Times In The Event You Submit Your Press Release? At 24-7 Press Release Newswire we offer many types of press release distribution starting from basic to professional. Our professional look here is under our Mass Media Distribution program and includes press news distribution to your pool of around 80,000 journalists, 4000 websites, opt in journalists that request news to get sent straight to their inbox and of course relevant trade publications. Major websites and trade publications include such locations as Yahoo Finance News, MSNBC, The New York Times, USA Today, Ask Jeeves, Google News amongst many others. At 24-7 Press Release, distribution is additionally delivered to opt in feed subscribers that sign up for pull our headlines for content on their own websites. When our headlines are updated, their headlines will also be updated. Thing about this wonderful press distribution is related to our partnership with PR Newswire.
Since we have wowed you with which kind of press release distribution we are capable of, we should inform you that the poorly written press release will receive virtually no pickup. Because of this even though some places may actually publish your press release (not many places though), when it is poorly written, it will likely be immediately disregarded. This also signifies that journalists will look at it and disregard it. They will also, probably disregard future press announcements from your same source/Company.
Section 5 – How Often In The Event You Submit Your Press Release? We have this question required to us often and today decided to finally include this little bit of information within our Press Release Writing Tips section.
So how often in the event you submit your press release? Guideline is once to twice a month. However, unless you have news worth mentioning, then every month is an excellent rule of thumb.
Most Companies proceed through changes. Management changes, product changes, service changes or other changes. Not to have something to write about, generally in most companies will be rare. Do you have a hot new service you are now providing? Do you have a great new service you intend to provide coming down the road that you want to inform the public of? Have you got new widget whlexk you happen to be importing that no one else has? Are you currently hiring newer executive from the Fortune 500 Company that can add an asset to your Company? These are just a few ideas to keep in mind.
A lot of our customers are finding using a mixture of our Mass Media Distribution press distribution type every month, combined with a lower degree of distribution with a second time within the same month to operate well for them.