Pr releases can produce significant rewards in marketing and PR, even though they don’t achieve placements in main media outlets. Savvy PR departments and agencies use he has a good point to distribute news releases, as each delivers distinctive advantages. Paid services promise media placements and syndication, while free services secure valuable links for online traffic.
A lot of companies, non-profits and PR agencies utilize paid subscription services like Business Wire to assure their press releases appear in leading publications. The subscription services have arranged for automatic publishing of news releases in countless websites on the internet – thereby virtually guaranteeing placements for his or her clients’ news releases. Even more importantly, news releases often serve as the foundation for journalist-written articles in prominent, high-circulation news publications. As a result, news releases distributed by subscription services often achieve high rankings in the search engines News search engine rankings.
Why Free Press Release Services Still Matter – Free services usually publish the production on the site and seldom possess the syndication/distribution clout from the paid services. The main benefit of free sites is the capacity to develop keywords, links, tags and meta-tags – which all play a role in the traffic on your own website as well as your website’s rank.
These links all increase the quantity of total inbound links to your site, which page rankers like Google Page Ranking and Alexa take into consideration when rating websites. As Bruce Clay, founder of Bruce Clay, Inc. marketing optimization agency, explains:
“Press releases have been in existence forever and they are generally still good for whatever they were originally created for: traffic and branding.” Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking keywords as anchor text in news releases and wants them tagged as “nofollow” so that they have no value for search engine optimization. However, “navigational links” designed to use anchor text of a domain address, company name or product name do not require to get tagged “nofollow” and most likely still produce seo value.
Matt Cutts of Google notes that he “wouldn’t expect links from press release internet sites to benefit your rankings.” However, responding to Cutts’ statement, a study by SEO Consult proved that links in releases may have direct SEO benefit.
Whether release links boost SEO or not, one important thing remains certain: publication over a free press release site – particularly those with higher rating page ranks – generates traffic and readership.
PR Leap is a fairly new company which had been began in 2003 and is also quickly growing. They have greater than 30,000 organizations at the time of December 2007. PR Leap has discontinued their free service, but their paid service is not so expensive, only costing around fifty dollars. There exists a small biography concerning the those who own PR Leap, plus much more information regarding their company on the company blog. Additionally, they have a very useful question and answer page, where most questions on their services could be answered.
This amazing site seems uncomplicated, with basic information regarding the assistance. From looking at the blog I can tell that this owners love what they are doing, and seem to care about the user. They maintain the user updated, by posting many articles on the blog. However, they did have some difficulties using their website last month due to “pay hold” bug, nevertheless the problem was fixed quickly.
The Open Press is a very professional website that provides the distribution of press releases free of charge. The free press releases is only going to show the production with plain text and will also just be on The Open Press for six months. Additionally, they reject about thirty percent in the pr releases and do not allow you to fix your mistakes and repost. However, they are doing have another option, press release with stars, which puts your press release on The Open Press’ PRO PR section. This ranks it higher on other websites, allowing for more viewers. The minimum price for this option is ten dollars and if you want more stars, which gives you more options, then it is around fifty dollars. Another perk is that your press release will remain on the website to get a year instead of six months. The Open Press also gives you email alerts concerning your press release, making it easier to track.
Overall it seems to be very professional. This is a very helpful website, with how to write a release, and ways to send it. In addition, it provides you with most of your options upfront. However, for being a free of charge press release site it can have a lot of rules. When posting your article, there is an extensive set of “don’ts.” One important thing which i did find interesting is that there is no room to edit. Should they usually do not like your article then they is not going to post it, and there is no need the opportunity to edit it; this is a thing that the majority of websites permit you to do.
There is not any fee to create an account with Newswire Today, and also no fee to send out out a press release. They offer the basic choices for free press release distribution. As an example, your submission is published in the order it absolutely was received, with 3rd party advertisements. However, they do use a Premium option by which your press release is published the same day, using a company logo, statistics, and no third party advertisements. The Premium option may range from ninety-five dollars to four hundred dollars.
In comparison to the other free press release wire service websites, this was the simplest to do. Even though I used their free option they published my press release quickly after I submitted it. One problem that I did come across was the date of my press release was changed after I attempted to resubmit. I tried to change it after editing, nevertheless it yctzsj not allow me to. However, there exists a company number that you could call for all questions.
Both paid and free news releases could also positively influence online reputation. Announcements of new products, services and promotions present positive information searching results that may rank highly and thus push down any negative comments and posts within the list of search engine rankings. Pushing negative articles off page one of search results is actually a major objective of online reputation management programs.
An effective distribution plan also requires media monitoring to track this news release’s placement. A highly effective media monitoring service will clip the publications that reported the press release, monitor conversations concerning the company or products after the release, and appraise the reach and reader sentiment in the press release.