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India makes up about 20% of your world’s cellphone subscribers. New data from GSMA states that India could be the fastest growing mobile market in the world between now as well as the year 2020. India is home to 20% of all cellular phone subscribers by using a further half a billion new smartphone users expected within the next three years.

The need for more cellphone data, power and has is ever-present across all regions, using the Indian market being no exception. Consumer needs have changed with an unexpectedly fast rate. The rapid adoption of smartphones has resulted in unexpected interest in high-powered devices which exceed the manufacturing infrastructure of India. Smartphone demand exceeds supply, with 26.5 million shipped to India from April to June 2015. An archive-breaking number up 44% from the 18.4 million units shipped through the same period in 2014. Worldwide smartphone sales in 2016 fell to single digits the first time ever in accordance with Gartner, India’s market has bucked this trend, having a 29% increase in 2016, using the world’s fastest growing market to some staggering 22% before market average. While the need for high-end smartphones consistently excel, have hit a stable decline. This can spell not so good news for local feature phone manufacturers, but the paradigm shift by and large will manage to benefit the telecoms industry in the nation.

The last year has seen an unbelievable shift that has taken analysts and industry experts by surprise. Data from Q3 2015 forecasted that India would overtake the US in dimensions of market by 2017. By February, reports emerged that India had already surpassed the USA and cemented itself as being the second largest market, using a 15% growth in Q4 2015. With established smartphone markets beginning to stabilise, India will continue to exceed boundaries having its rapid adoption. A recentstudy found that “India will grow nearly five times faster compared to world’s largest smartphone market China, where growth has decelerated.” China has become the established world leader within the mobile market for quite some time, with saturation being reached. Due to this oversaturation, Chinese manufacturers are capitalising about the Indian opportunity, with companies like Xiaomi and Huawei investing into the region.

Smartphones are proving to become a primary device for enabling digital world in the region. Not only are over 1 / 2 of web users solely mobile, nearly 60% of users accessed the web for the first mob1e on their own mobile phone devices – a specific contrast to numerous other countries, where desktop and laptop are the first devices used. Mobile venture capitalist Benedict Evans recently said, “For numerous huge numbers of people, mobile phone devices are not only their first computer however their first electrical device of the kind”. This has never been more connected to a market than India, where multiple generations are now being introduced to the connected world solely through cellphones.

Fuelled by growing smartphone penetration along with the evolving mobile payment infrastructure landscape, the Indian mobile gaming industry, currently estimated at $200 million, is perhaps all set to breach the billion-dollar mark to arrive at $3 billion by 2019 as outlined by a recent study.

India came from underneath the radar in recent years, establishing itself rapidly as the largest mobile markets on the planet. A report released in 2015 estimated that India’s niche for mobile commerce would expand from $2 billion in 2014 to $19 billion by 2019, with a large percentage of this coming from mobile gaming. “Mobile gaming is taking off in India with 2.5 billion game downloads during the last twelve months. Of the 20 apps which can be downloaded by smartphone users throughout the first month of purchase, five are games.”