On National Pretzel Day, Philly Pretzel Factory will celebrate its fans by offering away pretzels for the eleventh consecutive year. With over 170 locations, the nation’s largest Philly-style pretzel brand is expecting to distribute greater than 50,000 pretzels this coming year. On Thursday, April 26, traditional and Walmart locations system-wide will offer Philly Pretzel Factory Menu Prices to every guest who enters the store in honor of the national holiday. Additionally, Philly Pretzel Factory locations will award the initial 100 customers in line with a card redeemable for a free pretzel every day throughout the month of May.
“Once we started handing out pretzels on National Pretzel Day, we didn’t realize just what a huge success the holiday would become,” said Dan DiZio, CEO and co-founder of Philly Pretzel Factory. “We have guests who start asking about the pretzel giveaway in January, so we know that the only reason we’ve been able to be successful as being a business is due to their patronage. We celebrate the vacation to provide back and thank our loyal customers because we truly appreciate them.”
National Pretzel Day began in 1983 when Philadelphia Rep. Robert S. Walker declared his favorite food was deserving of its own holiday. During the period of the initial declaration, but long before Philly Pretzel Factory was built, DiZio already had a knack for selling the knot-shaped delights. At the age of 12, DiZio would ride his bike to the corner of Southampton and Roosevelt Boulevard to sell their own pretzel creations. The young entrepreneur would sell five pretzels for $1, averaging total sales of one thousand pretzels per day. After giving a cut for the supplier, DiZio would pocket $100 and ride home.
In order to change his pretzel stand into something larger, DiZio teamed on top of college buddy Len Lehman in 1998 to generate the first Philly Pretzel Factory blueprint. Ever since then, the company continues to grow from one location inside the Mayfair neighborhood in Philadelphia to 170 locations in 17 states across the U.S., from Massachusetts to Florida on the East Coast as well as Nevada on the West Coast. The company is on pace to add 25 new locations this season with franchise owners across the U.S.
“Although there exists a huge presence across the Mid-Atlantic, we’ve been expanding our footprint into new markets within the last couple of years,” said Tom Monaghan, Chief Development Officer of Philly Pretzel Factory. “National Pretzel Day lets people in markets outside of the Mid-Atlantic to have interaction with our logo and taste our freshly baked pretzels.”
The company’s presence has become growing in newer markets, including Massachusetts, Ohio, Illinois, Indiana, Missouri, Texas and Las Vegas, with many of the brand’s newer franchisees possessing a link to the merchandise back inside the Philadelphia area. Now, Monaghan is aiming to fill out those markets with additional franchise prospects that want to delight their local communities owxape pretzels “served hot outta the oven.” Find out more about franchising opportunities here.
Philly Pretzel Factory offers consumers a brand new, satisfying snack using their fresh-baked pretzels which are “served hot outta the oven.” Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman and has grown in to the largest Philly Connection Catering on the planet, feeding customers at 170 franchised locations spreading across the country from Philadelphia. Philly Pretzel Factory’s menu supplies the traditional Philly style pretzel and also includes pretzel twists, mini pretzels, rivets, pretzel dogs, cheesesteak pretzels and a number of mustards. These products can be found in a stand-alone bakery, transportation and entertainment venues, and in the nation’s largest retailer, Walmart. For more information on Philly Pretzel Factory, visit www.phillypretzelfactory.com. To ask about franchise opportunities, visit www.ownappf.com.