What is Google Instant Search (also referred to as predictive search)? Google Instant Search attempts to predict your search queries as you type. Depending on the query, Google Instant Search will predict your query and place the paid advertisements or sponsored listings at the top, accompanied by the universal search listings (Google Places results) and then finally the organic search engine rankings. This is a big mistake within our opinion as organic search results should always take precedence.
Precisely what does this mean for SEO? This now means that top ranking is now more valuable than ever before. Users are less likely to scroll down the page and also on to subsequent pages as related results are instantly reconfigured since the search query is completed. When the results don’t match users expectations, they are more inclined to just hit the backspace key and retype then search query.
Just before this change a person would type in a search query, check the outcomes, refine the search then do this again until they found what they were seeking. Users were more prone to scroll down the page and click on page 2 if needed.
Fundamentally Google Instant Search is evolving human behaviour and they way we communicate with search engines like google to get results. From Search Engine Optimisation Specialist perspective – Google Instant Search signifies that positions 1 and two will achieve more clicks at the cost of positions 3 and 4.
This means that SEO tactics must change. Traditionally, we’ve seen that users have a tendency to spend a large amount of their time examining meta titles and descriptions. However, with results changing so quickly, users lower your expenses time examining the final results and can rely more about those elements of the effect they can examine quickly.
Google Instant Search and long tail keywords: Perhaps the biggest impact of Google Instant Search is definitely the function it will have on long-tail searches (longer, multiword keyphrases). Let’s say a user goes toward Google and searches for “Turkey Hotel Deals”. After typing in just “Turkey” the consumer sees a paid ad for thomson.co.uk as well as the organic entry for that Turkey Tourism website. What is the impact of those impressions on the user’s search behaviour? How likely will it be that a user will abandon their search and then click on one of those? Or, are users very likely to finish their search and disregard the populating results? Will the page populating with results just become insignificant noise to searchers because they continue to use Google as they have been for many years? All of these are questions that SEO consultants and business owners now need to take into consideration when performing SEO.
We might suggest that you carry on and incorporate your long-tail keywords to your SEO strategy, but closely monitor the before-and-after performance to view how user behaviour has adapted to such changes. Monitor the performance of your own long-tail keywords over thirty days, then, if the performance degrades, you know that SEO tactics must also change.
Summary We feel SEO techniques and methods will probably remain the same, but your selection of keywords may change. Most are also suggesting that it will reduce search volumes for niche and long-tail keywords. Big brands that generally do well on single word searches on the other hand will likely benefit.
While it is clear that SEO will never begin to depend on single letter or partial keywords, it will increase competition around a reduced collection of keywords – more than likely the people which attract the best search volumes anyway. This will make the choice and sequence of keywords even more important than it had been previously.
Careful keyword research will therefore become a must for all organisations seeking to make an impression on page 1 in the search results. Furthermore, existing keyword choices may need to be revised. Utilize the Google Keyword Tool to monitor keywords as well as the search volumes they attract as the keyword choices may change due to Google Instant Search.
The change also places increased exposure of a completely new aspect of the search process. If users are seeing results even before they finish typing inside their search, it’s crucial that you analyse what users will likely see as toucim key in terms or famous brands who have importance to suit your needs.
Getting SEO support: For those just starting building an internet presence, developing a successful SEO strategy can be a extremely tough process. It is important to search for reliable search engine optimisation consultants who can enable you to obtain your business website to the top of the major search engines inside an ethical manner. You could even consider SEO training programs to help develop your understanding in this field. We have been an effective SEO Hereford company who study keywords to know the ones that will work and which of them won’t when formulating your SEO action plan.