TikTok is an iOS and Android social networking video app for creating and sharing short lip-sync, comedy, and talent videos. The app was launched in 2017 by ByteDance, for markets outside of China. ByteDance has previously launched Douyin (Chinese: ??) for the China market in September 2016. TikTok and Douyin are identical, but run on different servers to conform to Chinese censorship restrictions. The application allows users to produce short music and lip-sync videos of 3 to just a few seconds and short looping videos of 3 to 60 seconds. It is popular in Asia, the United States, and other parts of the world. TikTok is not available in China along with its servers are situated in countries where the application is available.
In 2018, the application form become popular and became by far the most downloaded app inside the U.S. in October 2018. As of 2018, it comes in over 150 markets, as well as in 75 languages. In February 2019, TikTok, together with Douyin, hit one billion downloads globally, excluding Android installs in Chin
Douyin was introduced by ByteDance in China in September 2016. Douyin was developed in 200 days, and inside a year got 100 million users, using more than 1 billion videos viewed every day. TikTok was launched in the international market in September 2017. On 23 January 2018, the Free Tiktok Followers 2020 ranked #1 among free mobile app downloads on app stores in Thailand along with other countries.
TikTok has been downloaded about 80 million times in america, and 800 million times worldwide, in accordance with data from mobile research firm Sensor Tower that excludes Android users in China. Celebrities including Jimmy Fallon and Tony Hawk have joined the app in November 2018.
On September 3, 2019, TikTok and the NFL announced a multi-year partnership. The partnership includes the launch of an official NFL account which will bring NFL content to worldwide fans.
musical.ly Merger – On 9 November 2017, TikTok’s parent company, ByteDance, spent up to $1 billion to purchase musical.ly, a startup situated in Shanghai having an office in Santa Monica, California, owning a popular social networking platform targeting the US teenage market. Looking forward to leveraging the US digital platform’s young user base, TikTok merged with musical.ly on 2 August 2018 to create a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok. Musical.ly was a social networking video platform that allowed users to generate short lip-sync and comedy videos. Its official release was on August 2014.
Expansion in other markets – At the time of 2018, TikTok is now obtainable in over 150 markets, as well as in 75 languages. TikTok was downloaded greater than 104 million times on Apple’s App store through the full first one half of 2018, in accordance with data provided to CNBC by Sensor Tower, an app analytics platform based in San Francisco. It surpassed Facebook, YouTube and Instagram to get the world’s most downloaded iOS app for your time period.
Douyin – As a separate app from TikTok, Douyin is accessible from the developer’s website and it has maintained exactly the same app title since its launch in September 2016. A part of its popularity is attributable to the marketing campaigns, launching several activities with Chinese celebrities to engage their fans’ interest. For example, its advertising campaign in 2018 Spring Festival Gala alone brought an increase of 70 million daily active users. In February 2018, Douyin launched a partnership with Modern Sky to monetize music.
Features – The TikTok mobile app allows users to make a short video of themselves which often feature music in the background, may be sped up, slowed down or edited with a filter. To create a music video using the app, users can lzqwnk background music from a wide variety of music genres, edit having a filter and record a 15-second video with speed adjustments before uploading it to discuss with other people on TikTok or other social platforms. They could also film short lip-sync videos to popular songs.
The app’s “react” feature allows users to film their reaction to a certain video, over which it is placed in a small window which is movable across the screen. Its “duet” feature allows users to film a video aside another video. The duet feature was another trademark of musical.ly