The two most visited websites are Google and Facebook and the second one is viewed as the “should have” asset for businesses. Why? Because Facebook is a tool that allows you to connect with your potential prospects directly and almost personally. It is the B2C connection because customers can have a direct means of contacting a business.
When it comes to B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness seems to be missing. But that may be that businesses haven’t learned the best way to market Facebook properly. So if you don’t use a Facebook page to your company, or you aren’t seeing anything significant originating from your page, now you ask ,, have you been marketing your Facebook page to fullest possibility?
Let’s have a look at a few things you need to be doing to make use of this dynamic platform to boost brand awareness among other businesses, especially the competition and vendors.
Step One. Create an intriguing Facebook page. This is actually the very first thing your overall and potential customers will see and it is the easiest action to take. Start with developing a profile by finding two pictures. You’ll need a 32px x 32px for that company’s profile image. Then you need an 851px by 315px for your cover photo.
These are generally the very first thing is observed by visitors to your Facebook page, so it is a big deal. Remember good high-resolution quality graphics would be the reflection of the business on Facebook.
Now, complete the organization information. This includes what your enterprise is information on, a method to contact you, your days and hours of economic, your approach to payment and something that describes your organization. This is not something that you need to rush through after all… it is what will make an impression on visitors regarding your company.
Now What? Now you have your business Facebook page, the next thing is to fill the page with content. You need to high quality stuff in order that when visitors view your Facebook page, they will want to “like” the page!
Use images and videos that will create an environment which is so dynamic, visitors will want to call your company, or at a minimum, see your website. You should post something on Facebook a minimum of 72 hours a week.
Why? Well, the net is your 24/7/365 employee and Facebook is usually there. So by posting regularly with content that is fun, informative, interesting, and intriguing, you may be interacting with visitors whenever they are on Facebook.
Reports have discovered that by posting 1 or 2 time on a daily basis receives the most interaction with followers. You can set goals on your Facebook page that tracks your failures and successes with the content that you simply posting. Use this information to discover what website visitors to your page want to see. Don’t be posting just to be active.
And remember, your existing customers, prospective customers, and suppliers, vendors, and even the competition are scanning Social Media Marketing all day long, every day, year round. So you can pre-schedule posts for holidays and weekends and not have to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This next step can be achieved using the step above simultaneously as your Facebook page progresses. Start by searching Facebook to your suppliers and vendors. Look for your customer’s Facebook page and industry news, trade magazines, and vendors. Then similar to their page and discuss their posts out of your company’s Facebook page.
This Really Is B2B Social Media Marketing Strategy
B2C Facebook pages wait for the existing and prospective customers ahead, more-or-less. It is actually much easier to just advertise within the store actually. But also for a business, B2B marketing offers you the cabability to connect to other businesses pages to promote your brand, products, and services along with share content.
By getting together with your competition, suppliers, and vendors on Facebook, you will additionally gain other followers that can have a desire for your business too. When the fans of the competitors, suppliers, and vendors pages notice your interaction together, they will review your activity on your own Facebook page so when they see content which is appealing to them, they’ll click that “like” button and begin after the company too.
Keep the Content Going
You must continue posting content on the Facebook page and you need to share the material from your pages you have liked and follow too. This will assist you to still form an environment that nurtures discussion on the Facebook page.
Remember, that content articles are king whether it be on your own company website or perhaps your company’s social platforms. Together with a Facebook page, you need to have a Google page, a LinkedIn Page, a Twitter page and whatever other social networking platforms the competition, existing and prospective customers, suppliers, and vendors use.
Keep your content high quality, informative and interesting or people won’t follow yourself on any social media marketing platform. Moreover quality content, use your social media platforms for advertising too. These are ncpzun places to post contests, deals, and sweepstakes.
Which Takes Time! This is all planning to require being online, daily, with these social media platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there is a catch here, right? Yes, you’re going to need to spend time on these social networking platforms to accomplish all of this stuff we just discussed for successful B2B strategy and quality content posting. And that is where I can help you being a Freelance Writer & Virtual Assistant! Get in touch with me and discover a few things i can offer you and your business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages and then contact me!