Through the years, we’ve done several experiments with unusual vape flavours. Often we’ve done this for a bit of fun, but sometimes the final results have surprised us. A good several years ago, for instance, we went to Ecig with a small range of very unusual flavours. One of them was barbecue sauce flavour. As you’d expect, many people absolutely hated it. But one elderly man told us it was the very first thing he’d tasted since having a stroke.
The identical occurred having a Voop Juice range we designed for April Fool’s day. These juices were deliberately created to taste awful, and that i found the Cheese and Onion flavour disgusting. However, many people actually liked it. The idea is, there’s thousands of flavours on the market now. Some are unusual, and attract a tiny audience, but the advantage of this can be that, regardless of what your taste preference is, there’ll be something on the market that you’ll love. And that’s important, as the more you like vaping, and the further you depart from tobacco flavours, the less likely you happen to be to go back to smoking.
Considering the fact that there’s a ridiculous quantity of vaping studies being published nowadays, there’s not a lot of research on the significance of flavours in: There exists some, though. A survey well over 4000 vapers, lead by Konstantinos Farsalinos in 2013, learned that 48.5% of vapers felt that restricting flavours would increase cravings for cigarettes, while 39.7% felt that fewer flavours makes it more unlikely so they can quit smoking.
Since that time, non-tobacco flavours are becoming more valuable in initiation. In Konstantinos’ original survey, the vast majority of vapers started vaping with tobacco flavours, but a much more recent survey which considered the flavors preferences of more than 70,000 vapers discovered that non-tobacco flavours (in the united states) were the predominant choice when starting vaping. The study determined that banning flavours can lead to a reduction in people starting vaping and a rise in people switching back from vaping to smoking.
This is supported by research by Russell et al, which discovered that menthol and tobacco flavours now rank in 5th and 6th place amongst adult vapers. In a press conference organised through the New Nicotine Alliance, Russell talked further concerning the results, saying:
“Evidence from the own research suggests that a significantly higher proportion of smokers who prefer to vape non-tobacco flavors go on to fully quit smoking cigarettes within 90 days.”
Quite simply, non-tobacco flavours lead to a higher success rate when switching completely from smoking to vaping. This has been supported by a more recent study by Buckell et al (published because this post was written). Using a discrete choice experiment with other 2000 adult vapers, the authors found a flavour ban on e-cigarettes would result in a rise in smoking rates.
Another smaller study by Pacek et al surveyed 240 young adults who dual use (both vape and smoke). Inside their survey, 17% of young vapers said they might smoke more if flavours were confined to tobacco and menthol.
The concept that specific flavours might be important is supported by industry research by JUUL, which learned that vapers who used Mint or Menthol were 23% more likely to switch to vaping as opposed to those who used tobacco flavours.
Could flavours assist dual vapers? Not everyone switches to vaping immediately. In the end, your first puff with an e-cigarette doesn’t mean your last puff on a tobacco cigarette. Studies have shown that 46% of dual vapers have jtsedy switched to e cigarettes following a year, however for others it can take much longer.
My own experience is the fact that flavours may help dual vapers retain interest. I’ve seen individuals who carry on and smoke several cigarettes each day experiment a whole lot with different flavours. If flavours may help retain interest, then dual vapers will smoke less, hopefully not go back to 100% smoking and eventually change to 100% vaping. Perhaps, for a few, it’s only a matter of finding that perfect e-liquid (along with thousands of flavours out there, which takes a bit of time).